Caught by the Window to the World

Oil on canvas || 2021

Picture of the author

Nowadays we are so used to looking at screens that even the aspect ratio of a TV will immediately steer our eyes in its direction. Screens capture our attention and this is extremely valuable; entire companies are built on capturing people’s attention as their business model. Yet what happens outside of our focus window is even more important. We only need to take a step back and look outside. Do you actually know what the aspect ratio of your focus window is?